Recently, the National Film Administration and the General Administration of Sports jointly issued a notice to launch the “Follow Movies to Sport” campaign to promote the two-way empowerment of film and sports. At a time when experiential consumption and cultural consumption continue to heat up, this cross-border partnership is not only a useful exploration to enrich the spiritual and cultural supply of the public, but also an important gripper for activating new growth points in cultural and sports consumption. On top of the popularity, a test question is facing the industry: How to break out of simple superposition, actually open up content, scenes, and crowds, and fully unleash the multiplier effect of stylistic integration? First, content creation should calm down and reject labeled, “quick products” with sports themes in the form of assembly lines. Fusion is not tantamount to putting a sports label on a film, nor is it bluntly implanting a film and television bridge into a sports program. Sports-themed creations should respect the professional rules of the project, be rooted in the true growth stories of athletes, dig deep into the spiritual core, and abandon suspended and entertaining expressions. Only when the story is solid and the emotion is sincere can the transformation from “watching movies” to “going to sports” be completed, and the influence of content continues to be unleashed. Second, scenario operations must be well balanced, taking into account commercial vitality and inclusiveness. Many cross-border projects are prone to short-term drainage frenzy. They rely on check-in gimmicks and promotions to gather traffic quickly, making it difficult to sustain once the popularity recedes. New business formats such as live streaming of cinema events and movie-themed sports routes must not only revitalize idle resources and expand revenue space, but also maintain the bottom line of service and do a good job in price regulation, security, and supporting services. Design differentiated products for different groups, take into account the trendy experiences of young people, sports science popularization, and leisure and fitness for middle-aged and elderly people, and promote the supply of culture and sports to shift from chasing short-term popularity of influencer traffic to cultivating stable and long-lasting consumption habits. Finally, institutional collaboration should break down departmental barriers and build a long-term linked industrial ecosystem. Movies and sports are divided into different management systems. Scattered resources and fragmented activities are blockages in cross-border integration. This requires overall guidance from competent departments to open up docking channels for film and television agencies, cinemas, stadiums, event operators, and outdoor bases, improve supporting rules such as copyright, live streaming, and event approval, and cultivate complex operators familiar with the two major fields. Promote cooperation from a single activity to IP co-creation, route co-creation, and brand promotion, upgrade scattered projects into a symbiotic and win-win industrial ecosystem, and allow high-quality supply to reach more groups.

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