• Musinsa's Musinsa Standard appointed Jiyong Kim creative director to strengthen its brand identity as it expands overseas.
• Kim, who joined October 30, will oversee creative strategy for men's products and visuals, including seasonal collection design.
• The brand plans to combine Kim's design approach with its affordable basics to build a differentiated global fashion brand.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Musinsa Co. Ltd. published the original content used to generate this news brief on November 01, 2026, and is solely responsible for the information contained therein.