Guan Haitao, president of Honor's brand marketing department and global CMO, posted on Weibo that according to data released by IDC, Honor's share of the folding screen smartphone market in Hong Kong reached 89% in the second quarter of 2026, leading the local folding circuit. Furthermore, it is reported that the Honor Magic9 series will be launched in Hong Kong on November 4. Guan Haitao said that Hong Kong and Macau are high-end markets that Honor has been focusing on for a long time. Honor has an average annual market share of over 15%, ranking first among domestic brands, and is of great value to China's Hong Kong and Macao regions and the high-end market layout in Southeast Asia. In terms of channels, the number of Honor Hong Kong retail stores doubled in 2026. The first Alpha Store in Hong Kong, located in Telford Plaza, is about to open; the Macau market has completed the entry of all partner stores during the year. In the future, Honor will continue to improve the high-end offline experience system, increase investment in the high-end market in Hong Kong and Macau, rely on flagship products and high-quality store services, continue to tap the potential of the Hong Kong and Macao markets, and radiate to drive the development of the high-end market in Southeast Asia.

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