Tech billionaire and Tesla Inc. (NASDAQ:TSLA) CEO Elon Musk, on Sunday, called for a major overhaul in both the automotive and apparel worlds, criticizing corporate fashion and vehicle design as uninspired and repetitive.
Time For a ‘Total Reset,’ Says Elon Musk
In a recent post on X responding to artist, musician and his ex-partner Grimes, Musk lamented the stagnation of modern aesthetics after Grimes shared her take on what the aesthetics of the 2020s were like.
“Nonetheless, look at how generic and banal day-to-day corpo fashion and cars have become for over 2 decades!!” Musk wrote.
Musk signaled that an aesthetic shift is overdue, declaring, “Time for a total reset in fashion.” He then quoted comments made by his son, Saxon Musk. "Why does everything today look like 2015?? The future should look like the future!" Musk said. “We will make it so,” he added.
The comments align with Musk’s previous comments about vehicle design, when he noted how competitors choose “ugly” aesthetics despite similar manufacturing costs.
However, investor Ross Gerber of Gerber Kawasaki Wealth Management, in a conversation with Benzinga in August, criticized the design language of Tesla vehicles. “All vehicles look the same,” he said, lamenting the lack of choice in the lineup.
Gary Black Says Tesla Needs Better Marketing
Investor Gary Black, over the weekend, said that Tesla’s declining market share in the U.S., despite its first-mover advantage, makes it difficult for the company to justify its heightened valuation. The investor also said that Tesla needed better marketing and communication strategies.
Price Action: TSLA shares were up 0.79% to $402.98 during pre-market trading on Monday.
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
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