According to the latest data from Counterpoint Research's market monitoring service, global smartphone shipments fell sharply by 19% year on year in the third quarter of 2026, but supported by an increase in average sales prices, global smartphone revenue increased 3% year over year to reach 114 billion US dollars. Prices and high-end trends completely offset the sharp decline in shipments. Driven by increased contributions from high-end models and price increases driven by industry-wide storage costs, the average global smartphone sales price soared 27% year over year to $442, a record high in a single quarter.

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