The “County Business Development Report” released by the Ministry of Commerce today shows that China's county consumer market continues to prosper, and counties are becoming the most promising space for consumption growth. The report shows that total consumption in rural China is growing steadily. In 2025, retail sales of consumer goods in rural areas reached 6.8 trillion yuan, an increase of 4.1% over the previous year. The quality of life of rural residents has been continuously improved, the quality of consumer supply has been upgraded, the commercial network layout has been gradually improved, and new forms of consumption are booming. The rural delivery logistics network is sinking at an accelerated pace, and county-level logistics distribution centers across the country have basically achieved full coverage. At the same time, the county's consumption vitality and resilience continues to show. The overall consumer sentiment index for the county in 2025 is 47.5, which is in a stable range. Among them, the service consumption sentiment index is the highest of all, reflecting that consumption in counties is still showing a long-term trend towards service upgrades.

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