Netflix launched the AI Discover feature. This is a section within the TV app that can help users find content based on viewing mood, main creative team, or length of time available. The first batch is open to US Netflix users with an English interface and device compatibility. The coverage will gradually expand over the next few weeks. Each content entry is equipped with an “Adjust recommendations” button, and users can optimize or block subsequent recommendations. Some AI Discover features may later be integrated into the Netflix main product experience.

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