On November 4, local time, the US fitness platform FitLab submitted documents to the Delaware Federal Bankruptcy Court stating that the company and 30 of its affiliated entities have applied for bankruptcy protection in accordance with Chapter 11 of the US Bankruptcy Law. The document attributed the company's financial difficulties to factors such as loss of Nike Studio collaboration, delays in acquisition financing, high cost of business integration, and blocked supply chain and inventory financing. According to documents, Nike led FitLab's Series B financing with an investment of 20 million US dollars. Almost all of the capital was used to open and operate 10 Nike brand studios in Southern California and Austin, Texas. FitLab's Chief Reorganization Officer Nicholas Rubin said that since stores need to meet high service levels and brand standards, operating costs are high. After Nike terminated the cooperation in early 2026, FitLab took over the leases of the relevant stores in accordance with the agreement. As a result, after being put into operation for more than two years, the company still had to bear the costs of 10 stores that were no longer able to continue operating under the Nike Studio name.

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