“In the past, when the market was good, a single store could sell 130 units a month, but now sales have dropped by at least one-third.” On the 3rd, sales staff at a FAW-Toyota 4S store in Chaoyang District of Beijing said. On the same day, the media visited a number of Japanese car stores in Beijing as consumers. The visit revealed that sales of some Japanese models have declined, and stores have released various preferential policies, but some dealers are wary of further price cuts. A GAC Toyota sales person said that in order to boost sales, brands are also cutting prices and using preferential subsidies to drive transactions, but if the price reduction is greater, they will lose one by one, and the channel is unwilling to participate in a bottomless price war. According to public data, the retail share of Japanese brand cars in the Chinese domestic market fell to 10.7% in September of this year.

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