The Ministry of Civil Affairs, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce, the General Administration of Market Supervision, and the National Office for the Aging issued “Certain Measures on Cultivating Diverse Scenarios to Promote Consumption of Age-appropriate Products”. Measures are proposed to optimize the consumption environment. The “Guidelines for Establishing a Standard System for the Elderly Products Industry” was issued. Explore the establishment of a certification system for silver hair products, encourage certification bodies to carry out service certification according to relevant standards and age-appropriate needs, and improve the service quality level of age-appropriate products. Strictly regulate the operation of relevant enterprises in accordance with the scope of business, improve market entry and exit mechanisms, and prevent business risks. Strengthen supervision and inspection, and strictly crack down on illegal acts involving the production and sale of unqualified products. Clear channels for complaints and reporting, strengthen quick response, handle consumer disputes in a timely manner, and protect the legal consumer rights and interests of the elderly.

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