According to data released by the General Administration of Market Regulation today, the country's leading enterprises and institutions engaged in advertising business achieved a total revenue of 160.83 billion yuan in the first three quarters of this year, an increase of 8.5% over the previous year. In the first three quarters, Internet advertising revenue was 956.89 billion yuan, up 17.5% year on year. Among them, mobile internet advertising revenue was 812.5 billion yuan, up 14% year on year, and the digital intelligent transformation of the advertising industry accelerated. The mainstream media advertising business grew steadily, actively playing an important role in brand communication. The advertising business revenue of business units represented by television stations was 34.57 billion yuan, an increase of 3.3% over the previous year. In the first three quarters, advertising revenue in six provinces, including Beijing, Shanghai, Guangdong, Zhejiang, Fujian, and Jiangsu, totaled 1297.11 billion yuan, an increase of 9.4% over the previous year; accounting for 81% of the country's total volume, an increase of 0.6 percentage points over the same period last year.

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