According to the “Annual Development Report on China's Time-honored Brands” released by the Ministry of Commerce today, the annual revenue of time-honored brands will exceed 2 trillion yuan in 2025. The report shows that since 2025, the overall operation of time-honored Chinese brands has been steadily improving, the foundation of heritage has continued to be consolidated, and innovation momentum has been released at an accelerated pace. There are 1,450 time-honored Chinese brands spread across 31 provinces, regions and cities across the country, covering 7 categories and 32 industries. The number of food manufacturing industries is the largest, and more than half are small and medium-sized enterprises. Looking at market expansion, there are 1.102,800 offline stores. Over 60% of enterprises have achieved online revenue, and the international layout is progressing steadily; in terms of cultural heritage, the average age of time-honored brands is 146.5 years old. Nearly 60% have existed for over 100 years, and more than 60% have intangible heritage projects at all levels.

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