SK Group said on Monday that South Korean chip manufacturer SK Hynix is preparing to expand the number of employees in the US. The move is aimed at strengthening ties with major US customers such as Nvidia. SK Group said that SK Hynix plans to appoint new executives and restructure the US business system around December 3. SK Hynix created a new executive position to oversee the US business, and Ahn Hyun, the president responsible for research and development, assumed the position. Ahn Hyun led the development of AI storage products at SK Hynix, including high-bandwidth memory HBM. An industry insider, who asked not to be named, said, “Companies cannot maintain competitiveness if they do not work closely with customers from the R&D stage.”

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