Currently, the domestic trendy game market is reaching 100 billion dollars, and more than 70% of consumers value emotional companionship and social networking. In the early years, overseas brands were able to sell goods directly, but now this path has long been out of reach. At the 9th Hongqiao International Economic Forum, overseas exhibitors generally mentioned that if they want to adapt to the Chinese market, co-creation with the local community is already a must. Domestic industrial support is just right: Dongguan excels at precision molding and small-batch proofing; Yiwu undertakes accessories, packaging and trade circulation; the Yangtze River Delta gathers IP design and quality control; many places collaborate to shorten the trial production cycle of new products.

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