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According to a Reuters report on the 9th, South Korea's antitrust regulator said on Monday that it will fine e-commerce company Coupang 30.9 billion won on the grounds that the company abused its dominant position in the takeout delivery market. The Korea Fair Trade Commission said that Coupang limited competition in the delivery application industry by requiring merchants to match preferential conditions offered by rival platforms and punish merchants that did not comply with the requirements. According to the FTC, Coupang requires restaurants to meet six conditions, including menu prices, minimum order amounts, discounts, and delivery fees. Restaurants that fail to comply may lose a special qualification that allows them to offer discounts and free delivery to Coupang paying member customers. The FTC also imposed a fine of 331.1 billion won on Woowa Brothers, the operator of rival delivery app Baemin, due to similar practices.
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According to a Reuters report on the 9th, South Korea's antitrust regulator said on Monday that it will fine e-commerce company Coupang 30.9 billion won on the grounds that the company abused its dominant position in the takeout delivery market. The Korea Fair Trade Commission said that Coupang limited competition in the delivery application industry by requiring merchants to match preferential conditions offered by rival platforms and punish merchants that did not comply with the requirements. According to the FTC, Coupang requires restaurants to meet six conditions, including menu prices, minimum order amounts, discounts, and delivery fees. Restaurants that fail to comply may lose a special qualification that allows them to offer discounts and free delivery to Coupang paying member customers. The FTC also imposed a fine of 331.1 billion won on Woowa Brothers, the operator of rival delivery app Baemin, due to similar practices.
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