• Equativ's October survey of 1,000 US and Canadian consumers found 44% viewed brands more negatively when advertised on AI-written websites.
• Negative brand perceptions reached 55% among 18-24-year-olds, compared with 52% among those aged 25-34.
• Overall, 80% were not very confident they could identify AI-generated images, videos or voice recordings, complicating judgments about content credibility.
• Misinformation was the leading AI concern, with 55% citing AI-generated fake news or deepfakes of real people and events.
• Privacy remained a barrier: 67% were uncomfortable with websites and apps using personal data for AI features, rising to 75% among over-55s.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Equativ SAS published the original content used to generate this news brief on November 09, 2026, and is solely responsible for the information contained therein.