DailyKarma data links charitable giving with stronger conversion, alongside $7.4 million donated across 3 million+ orders.

SAN FRANCISCO, Nov. 9, 2026 /PRNewswire/ -- Change, a donations and compliance technology company, and DailyKarma, the end-to-end cause marketing platform behind Shopify's Shop for Good app, are helping brands turn charitable giving into measurable impact and stronger ecommerce performance. Across DailyKarma campaigns in 2026, shoppers who engaged with round-ups converted at 67% compared with 30% for those who did not, a 2.2x difference, while flat-donation shoppers converted at 63% compared with 31%.