• Invoca's 2026 Broken Funnel Report found only 27% of B2C marketers assess AI agents using revenue-based metrics.
• Conversational AI agents are live at 44% of brands; another 27% are piloting them.
• Only 26% can track agent-handled leads from initial interaction through conversion, limiting revenue attribution.
• Just 19% send AI agent conversion outcomes back to advertising platforms, restricting campaign optimization.
• Some 56% cannot determine what happens to leads once they reach a business location, exposing gaps in sales handoffs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Invoca Inc. published the original content used to generate this news brief on November 09, 2026, and is solely responsible for the information contained therein.