The Zhitong Finance App learned that recently, Kuaishou Brazil (Kwai) and Brazil's Santa Catarina (“Santa Catarina”) Government Investment Promotion Agency (InvestSC) signed a letter of intent for strategic cooperation during the 2026 China International Import Expo. This cooperation will explore the connection between the digital platform ecosystem and local industrial resources, and create more opportunities for Chinese companies to understand and expand the Brazilian market.
Caroline Laís Schüler Canal, Director of InvestSC's Asia Office, and Du Zheng, head of Kuaishou's international business, attended the signing ceremony and signed a letter of intent on behalf of both parties.
Caroline Laís Schüler Canal said that Santa Carolina has always maintained a stable industrial policy and an open business environment. She is looking forward to collaborating with Kuaishou to introduce Santa Claus's opportunities more directly to Chinese companies, and also make Santa Claus a reliable choice for Chinese companies to enter Brazil.
Du Zheng also mentioned that Kuaishou already has a mature user ecosystem, content ecosystem, and commercial ecosystem in Brazil. Kuaishou hopes to use the partnership with InvestSC as a starting point to help more Chinese brands and companies enter Brazil. At the same time, Kuaishou will also combine Santa Carolina's industrial policy to seek support measures more suited to actual needs for enterprises interested in investing in the region, and truly open Kuaishou's local resources in Brazil to partners.
The two sides will establish a long-term cooperation mechanism to promote exchanges between Chinese enterprises and local institutions and business partners in the field of investment, trade and digital economy, and cooperate with Chinese brands, merchants, manufacturing companies and supply chain companies interested in expanding the Brazilian market to help them understand the local investment environment and industrial base, find potential partners, and explore localized business opportunities.
Since entering the Brazilian market in 2017, Kwai has continued to invest in localized operations, set up a permanent office and local team in Sao Paulo, and gradually formed a content and commercial ecosystem covering short videos, live streaming, and e-commerce. The localized operation experience and platform ecological advantages accumulated in Brazil provide strong support for Kwai to expand cross-border business cooperation.
Located in southern Brazil, the state of Santa Cruz has a diversified industrial structure covering food processing, metal machinery, textiles and clothing, furniture and technology. Multiple ports in the state and transportation networks connecting inland industrial regions promote the efficient circulation of goods and the development of foreign trade, making it one of the important channels for enterprises to carry out import trade and expand the Brazilian market.