The Zhitong Finance App learned that Reading Text Group (00772) rose more than 4%. As of press release, it had risen 4.56% to HK$25.7 million, with a turnover of about HK$179 million.

According to the news, market research agency QuestMobile released the “China Mobile Internet Autumn Report”. In September 2026, the net increase in total usage time in the short drama video and short video app industry reached 13.329 billion hours and 5.717 billion hours respectively, ranking in the top 1 and top 2 time growth tracks, respectively, and AIGC ranked in the top 3 in terms of length growth. According to the Cathay Pacific Haitong Research Report, AI video penetration is accelerating, driving the continuous growth of the skit market. Skits have maintained a boom in overseas, and AI has opened up room for overseas growth.

It is worth mentioning that skits and AI comics are opening up room for the company's growth. In the first half of the year, the revenue from the short drama and comic book reading business exceeded 430 million yuan, an increase of 230% over the previous year. At this year's Reading and Writing Conference, the company also announced plans to create an AI boutique video matrix, covering all forms of comics, animation, “reality+AI” skits, medium and long dramas, and officially released the first batch of AI boutique animation projects, including “The Legend of Cyber Heroes,” “Unscientific Warcraft,” “Judgment,” and “Demon Town Museum.”

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