The Zhitong Finance App learned that Sensor Tower released the top 10 global mobile game revenue rankings for October 2026. “ROBLOX” topped the global mobile game revenue list in October 2026. “Wang Zhe Rongyao,” “Gossip Harbor,” “Royal Match,” and “Whiteout Survival” followed, and together ranked in the top 5 global revenue lists.
According to Sensor Tower app performance insight data, “ROBLOX” topped both the global mobile game revenue list and revenue growth list in October. Its Halloween event “The Hollow” links 9 horror games on the platform into the same event, with survival challenges as the core gameplay. Every night during the event, players can explore a brand new maze and confront monsters from different players participating in the game. Participating games include “99 Nights in the Forest,” “Animal Hospital,” and “Scary Shawarma Kiosk.” Missions are set up at the main venue of the event and in the participating games. Players can experience different horror games by completing missions and earn rewards for avatar costumes. In addition, the event also launched limited-time Halloween props to provide players with more in-game interactive and consumer content
“Wang Zhe Rongyao” ranked 2nd in the global mobile game revenue list in October 2026. The game kicks off an 8-day anniversary event on October 24. Login rewards include in-game lottery tickets, rose hearts that can be redeemed for rare skins, and other anniversary items. Limited edition legendary skin exchanges were also offered during the event, providing players with an opportunity to receive high-quality cosmetic rewards.
Other top grossing games have also launched holiday-limited content around Halloween. “Gossip Harbor” launched three themed events in a row, covering gameplay such as Halloween card collection, spooky scene exploration, and ghost-themed exhibitions; “Royal Match” launched two limited-time challenges, “Spooky Rise” and “Pumpkin Party”; and “Whiteout Survival” brought players a holiday-themed experience through gameplay such as “Halloween Fun” and “Pumpkin Invasion.”
In October 2026, global players' mobile game spending on the App Store and Google Play reached US$6.26 billion, up 1.7% from the previous month. In terms of market share, the US ranked first with 28.8% of total revenue; China (iOS only) followed with 14.7%; and Japan ranked 3rd with 12.5%.
In the global mobile game revenue growth list, “ROBLOX” also topped the list in October, while leading the global mobile game revenue list. At the market level, the US, the UK, Thailand, and South Korea are at the top, while Canada and Germany are also among their main markets.
Kakao Games' MMORPG “World of Goblins” ranked 2nd in the global mobile game revenue growth list, and also topped the Korean mobile game download list and revenue list. Inspired by Korean folklore, the game creates a fantasy world, using a bird's-eye view, combining pixel-style characters with 3D scenes to present 2.5D visual effects. In the MMORPG category where realistic 3D graphics are more common, this game provides players with a variety of ways to develop characters through character customization, cooperative gameplay with guilds, and offline growth.
“SD Gundam G Generation ETERNAL” ranked 4th in the global mobile game revenue growth list and reached the top of the Japanese mobile game revenue list. Player spending rose significantly during its 1.5 year anniversary event. During the anniversary celebration, the game added a new story chapter and various new models on September 30, including time-limited aircraft. Subsequently, the game launched a story campaign based on other titles in the Gundam series in October, and the lineup was further expanded in an update at the end of the month. These updates bring players new story content, as well as more collectible vehicles from this classic IP.
The new team RPG “My Name is MT: Rise”, based on the popular Chinese animation “My Name is MT”, is ranked 10th in the global mobile game revenue growth list, and also tops the Chinese mobile game revenue growth list. The game continues the witty fantasy world of the original game and the familiar adventure team, and uses an easier training method: players can form a five-person team, match faction bonuses, and collect upgrade resources through placement and gameplay. Additionally, tower climbing challenges, dungeon exploration, and PvP battles provide more options for lineup development and actual combat testing.
Sensor Tower said that overall, the October revenue list shows the continued appeal of classic and popular products, as well as the gradual accumulation of popularity of new products. Established products performed well during festival content and anniversary events, while new products emerged with familiar IPs and more simplified growth mechanisms.
Top 10 global mobile game downloads in October 2026
“Free Fire” topped the global mobile game download list in October 2026, and “ROBLOX” ranked 2nd. “Block Blast!” , Brain Puzzle 3: Crazy Mind, and Meowdoku! Ranked 3rd to 5th.
“Free Fire” also led the global mobile game download list and download growth list in October. “ROBLOX” and “Block Blast!” Ranked 2nd and 3rd in the overall download rankings. During Halloween, all 3 games launched festival-themed content to further enrich the player experience. “Free Fire” leads players to explore hidden worlds and haunted manors through “The Unseen” campaign; “ROBLOX” launched “The Hollow” campaign, inviting players to face monsters and complete survival challenges in popular horror games, and platform creators also added Halloween themed content to their games; “Block Blast!” The “Halloween Puzzle Event” will be launched on October 27, and players will collect pieces to complete giant pumpkin-themed puzzles.
Brain Puzzle 3: Crazy Mind and Meowdoku! It ranked 4th and 5th respectively in the global mobile game download list, up 3 and 5 places from last month. Both games focus on easy to use puzzle gameplay, and present unique themes: “Brain Puzzle 3: Crazy Mind” focuses on cartoon situation puzzles, “Meowdoku!” The cat element is then incorporated into the digital challenge. The Halloween update further extends the respective theme: “Meowdoku!” Launch of “Trick or Meow!” The event invites players to place cats dressed in holiday costumes in an eerie corner; “Brain Puzzle 3: Crazy Mind” uses “Trick or Treat: New Levels!” Event, add Halloween-themed levels and surprises. The top 5 games in the download list incorporate Halloween elements into different gameplay such as survival challenges, collection and puzzle solving, bringing players a diverse holiday experience.
In October 2026, the number of mobile game downloads worldwide reached 3.65 billion times, an increase of 2.4% over the previous month. India ranked first with 668 million downloads (18.3%); the US and Brazil ranked 2nd and 3rd with 7.3% and 6.1% downloads, respectively.
“Rotate Rings” ranked 2nd in the global mobile game download growth list and rose to 7th place in the overall download list. Since its launch in August, this puzzle game by Nebula Studio has accumulated 18.7 million downloads, with the US, Indonesia, Brazil, and Mexico being its main markets. Players need to rotate the 3D rings nested within each other, align the hidden gaps, and unravel the ring structure layer by layer. Simple operation combined with spatial logic challenges forms the core experience of the game.
Four other games ranked in the top 10 of the global mobile game download growth list in October: “MemeMix Challenge: Funny Party” ranked 3rd, “Surprise Dumpling: ASMR Box” ranked 4th, “Blade Fish” ranked 7th, and “Indian Bike Gangster City 3D” ranked 10th. These products, which cover diverse gameplay such as social parties, ASMR, underwater growth, and open world exploration, have attracted players in Latin America, South Asia, Southeast Asia, and other emerging markets. Their growth shows that new games that are easy to get started can reach a diverse player base with different gameplay themes.
The motorcycle stunt simulation game “Projeto Grau 2” is ranked 8th in the global mobile game download growth list. The main players are from Brazil, Colombia, and Argentina, and Mexico and Venezuela are also important markets. The game revolves around the Brazilian motorbike's leading stunt “grau”. This way of riding is both a form of street culture and organized competitive activity in the local area. Players can complete stunts such as tilting, twisting, and burning tires in an open city map, as well as undertaking delivery missions or customizing motorcycles. This riding style with distinct local characteristics may help the game attract players from Brazil and surrounding markets.
Sensor Tower said that overall, the October download list shows the continued influence of mature and popular products, as well as the growing popularity of new products. The Halloween event injects festival-themed content into classic games, and special gameplay such as spatial puzzles and motorbike stunts rooted in native culture helped the new game stand out. These performances show that holiday content, popular gameplay, and ideas close to local culture all help mobile games attract a new player base.