On November 10, at 8 p.m. on November 9, the peak price of Tmall Shuang11 was launched. The first-hour data showed that sales increased 400% month-on-month, and sales of over 30,000 brands doubled year-on-year. Temperatures in many parts of the country have plummeted by more than 10℃, and consumers' shopping carts are skewed towards insulation categories. After 4 hours of sales, heaters increased by 400%, and sold more than 300,000 down jackets in one night.

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