On November 10, Kweichow Moutai held a financial briefing for the third quarter of 2026. Company director Wang Li said that in order to objectively view the market situation, the industry is still undergoing deep adjustments. Consumer demand is weak, and there is no fundamental change in the declining consumption scenario. Kweichow Moutai and Maotai sauce are all facing challenges and tests from the market. The purpose of market-based reform and transformation is to establish an orderly and stable market system that adapts supply and demand, balances volume and price on the basis of supply-side balance. This is also the main direction of the company's next market work.
Zhitongcaijing · 1d ago
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On November 10, Kweichow Moutai held a financial briefing for the third quarter of 2026. Company director Wang Li said that in order to objectively view the market situation, the industry is still undergoing deep adjustments. Consumer demand is weak, and there is no fundamental change in the declining consumption scenario. Kweichow Moutai and Maotai sauce are all facing challenges and tests from the market. The purpose of market-based reform and transformation is to establish an orderly and stable market system that adapts supply and demand, balances volume and price on the basis of supply-side balance. This is also the main direction of the company's next market work.
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