The i-Moutai platform will optimize the Kweichow Moutai sales mechanism according to consumer demand, gradually shift from the current “regular purchase” model to a “daily sales” model, use data-driven marketing to promote adaptation between supply and demand, and further enhance the wine shopping experience for relatives. Starting November 11, 2026, 16 Kweichow Moutai products will use the all-day dynamic replenishment model, and other Kweichow Moutai products will follow the original model.

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