On the 10th, the Cross-Regional E-commerce Intellectual Property Cooperation Protection Alliance was formally established in Beijing. It is a national cross-regional and cross-platform intellectual property protection cooperative organization in the e-commerce field. The alliance was jointly initiated by the Beijing, Shanghai, and Zhejiang Intellectual Property Protection Centers and nine organizations from JD, Taotian, Douyin, Kuaishou, Xiaohongshu, and Pinduoduo to jointly explore new ways of collaborative management of e-commerce intellectual property rights. The alliance will promote the establishment of a normalized collaboration mechanism between the protection centers of the three regions and major e-commerce platforms to explore solutions to the long-standing problems of e-commerce intellectual property protection such as differences in protection standards across regions, poor information communication between platforms, and differences in the scale of infringement determination.

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