According to statistics from Shanghai Customs, in the first three quarters of this year, the value of toys imported from Shanghai Port was 3.48 billion yuan, an increase of 47.8% over the same period last year. A major driving force for the increase in toy imports came from the introduction of the first inspection facilitation measures for imported consumer goods introduced by Shanghai Customs. After relevant trading enterprises are included in the “white list” of this measure, imported toys can be delivered to the territory after being released at the port. The territorial customs will carry out closed-loop inspection and be exempt from sampling and inspection. The time to launch into the Chinese market is about two weeks earlier than in previous years, which better fits the characteristics of new toy products that are rapidly iterating and seasonal.

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