On November 10, Tongcheng Travel released the “2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report”, showing that the domestic ice and snow cultural tourism market is growing strongly. The share of parent-child families is expected to further increase to 45% during the new snow season. Demand for parent-child study tours is expected to increase by more than 30%, and indoor skiing is driving snow and ice consumption throughout the year; Guangdong is the largest cross-provincial destination for snow and ice tours. Harbin ranks first among popular snow and ice travel destinations, and Altay leads the list of dark horse destinations for snow and ice tours.
Zhitongcaijing · 2d ago
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On November 10, Tongcheng Travel released the “2026-2027 Ice and Snow Cultural Tourism Consumption Trend Report”, showing that the domestic ice and snow cultural tourism market is growing strongly. The share of parent-child families is expected to further increase to 45% during the new snow season. Demand for parent-child study tours is expected to increase by more than 30%, and indoor skiing is driving snow and ice consumption throughout the year; Guangdong is the largest cross-provincial destination for snow and ice tours. Harbin ranks first among popular snow and ice travel destinations, and Altay leads the list of dark horse destinations for snow and ice tours.
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