The Zhitong Finance App learned that the old store Gold (06181) fell more than 3% in early trading. As of press release, it decreased by 3.51% to HK$302.8, with a turnover of HK$52.176,900.

According to the news, ancient French gold brands such as Baolan and Laopu collectively reduced their prices during the Double Eleven period. According to the 21st Century Economic Report, the staff at the old Golden Tmall flagship store told reporters that the 2026 Double 11 campaign began on October 15 and continued until November 14, during which time the product was reduced by 1,000 and 100, which was reflected by a 10% discount on orders. In addition, when you spend 30,000 yuan, you can use a 2,000 yuan gift voucher, when you spend 60,000 yuan, you can use a 4,000 yuan gift voucher, and enjoy an additional 95% off on some old products.

Nomura released a research report saying that the sales momentum of old gold stores continued to weaken in the third quarter. According to the bank's estimates, there was no substantial improvement from quarter to quarter, while revenue for the second quarter fell by about 30% year on year. The bank believes that sales in the second half of the year may face multiple drag, including macroeconomic factors such as fluctuations in gold prices and negative wealth effects caused by drastic adjustments in A-shares, which may weaken sales. The bank maintained a “buy” rating, and the target price dropped by about 50.3% from HK$905 to HK$450.

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