Cathay Pacific Haitong released a research report saying that the essential breakthrough in the world model is “interactivity”. AI interactive movies and games are pioneers in entertainment, and superimposed XR devices are picking up, opening up a new cycle of content. 1) Games: The “main battleground” for AI interactive movies and games, which benefit both cost reduction and gameplay innovation. 2) Film and television: AI skits are the starting point for interactive video games, and the cost of content supply has dropped dramatically. 3) Marketing: The most direct way to reduce the cost of AI material generation and the fastest commercialization process.

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