The Zhitong Finance App learned that Xindong (02400) rose more than 7% in the afternoon. As of press release, it had risen 7.42% to HK$48.96, with a turnover of HK$257 million.
According to news, from November 21 to December 27, the second phase of the partnership between Xindong Town and My Little Pony will soon be launched. According to previous Sensor Tower data, the “My Little Pony” IP linkage and Valentine's Day campaign have driven overseas revenue of more than 2.5 million US dollars in a single day. Shen Wan Hongyuan pointed out that the value of TapTap is undervalued, and AI creative equality clearly benefits the platform. There have been examples for 26 years. Subsequent key products are highly flexible: “RO2” is expected to be successful in 27Q1 (optimistic about ROIP+ open world sufficient game content), and “Muffin 2” is expected in 27 years.
Cathay Pacific Haitong Securities pointed out that since this year, the game industry has been affected by macro-narratives such as AI replacing software, and sector valuations have been drastically revised. Currently, leading companies have mostly had a 26-year PE of less than 15 times, which is at the bottom of historical valuations. AI is clearly improving the efficiency of the game industry. The industry is an optional consumption, but new supply is stable and demand is resilient. Combined with leading companies launching new games one after another in the second half of the year, the sector is expected to experience a double hit in valuation and performance.