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On November 11, the Japan Fair Trade Commission determined the rectification plan submitted by Amazon Japan. Amazon previously used an algorithm to restrict sellers whose selling price is higher than the lowest price of the same product on other major e-commerce platforms from being eligible to display “recommended offers” on product detail pages, suspected of limiting sellers' independent pricing and influencing platform competition. According to the rectification plan, when the product does not have a recommended offer that meets the price requirements, Amazon must display the purchasable offer with the lowest shipping price and purchase portal on the product detail page, and continue to implement it for 5 years.
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On November 11, the Japan Fair Trade Commission determined the rectification plan submitted by Amazon Japan. Amazon previously used an algorithm to restrict sellers whose selling price is higher than the lowest price of the same product on other major e-commerce platforms from being eligible to display “recommended offers” on product detail pages, suspected of limiting sellers' independent pricing and influencing platform competition. According to the rectification plan, when the product does not have a recommended offer that meets the price requirements, Amazon must display the purchasable offer with the lowest shipping price and purchase portal on the product detail page, and continue to implement it for 5 years.
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