The Zhitong Finance App learned that according to market information, ByteDance's internal personal intelligence project, codenamed “Spell,” is progressing at an accelerated pace, and plans to officially release this AI smart device, which targets Muse, within the next few weeks. The project plan is deeply integrated with Doubao products. It is led by the Doubao mobile assistant team, and the Spell project team and the Doubao dialogue team are jointly responsible. Closed testing began as early as April of this year.

This change in pace is directly related to the popularity of Muse, a personal intelligence company under Meta (META.US). Since its launch in September, Muse has performed well, received a lot of attention in overseas markets, and has expanded to wearable devices such as Apple Watch. In the face of the rapid launch of overseas competitors, Byte has clearly tightened its schedule.

It is worth noting that although news of the “accelerated launch” appeared in the press in early October, up to now, Byte has not officially announced the exact launch date and final form of this product.

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