The 24/7 Wall St. price target for Amazon (NASDAQ:AMZN) is $324.74. The stock has 24.8% upside from the close of $260.21, and our model rates it a buy with high confidence.
![A dark-themed infographic titled '24/7 Wall St. Price Prediction for Amazon (AMZN) AMZN • NASDAQ 12-Month Price Prediction'. The current price of $260.21 is shown with an upward green arrow pointing to a target of $324.74, indicating '+24.8% Upside'. A green box labeled 'BUY' includes 'High Confidence (70%)'. The 'HOW WE GOT THERE' section shows 'Weighted Valuation Components' with a blue bar chart: 40% 'Trailing P/E-Based: $260.21' and 60% 'Analyst Consensus: $326.74', leading to a 'Weighted Base Price: $300.13'. 'OUR ADJUSTMENTS' details a '247Factor Adjustment: 1.082x', influenced by 'Sector Momentum (+)', 'Analyst Consensus (Bullish)', and 'Price Position (Near 52W High)', resulting in a 'Final Target: $324.74'. The 'BULL CASE What Could Go Right' lists three reasons with green upward arrows: 'AWS Revenue +39% (Fastest in nearly 5 years)', 'Projected AWS Growth >40% in 2027 & 2028', and 'Bedrock Token Volume +17x YoY', with a 'Bull Case Target: $375.91'. The 'BEAR CASE What Could Go Wrong' lists three reasons with red downward arrows: 'Massive Capex (~$220B in 2026)', 'Negative Trailing Free Cash Flow (-$42.4B)', and 'AI Margin Pressure & Tariffs', with a 'Bear Case Target: $280.24'. The 'THE BOTTOM LINE' section reiterates '[ BUY ] → $324.74 (+24.8%)' and states 'AWS acceleration and AI catalyst drive our high-confidence outlook.' The infographic concludes with '24/7 Wall St.'.](https://247wallst.com/wp-content/uploads/2026/11/a-major-catalyst-could-send-amazon-stock-to-new-hi-infographic-1794056272935.webp)
24/7 Wall St. Metric Value Current Price $260.21 Price Target from 24/7 Wall St. $324.74 Upside/Downside 24.8% Model Rating BUY Confidence Level 70%
AWS is the main driver. Revenue grew 39% in the third quarter, the fastest rate in nearly five years.
Management expects growth north of 40% in each of 2027 and 2028, and the backlog stands at $578 billion. Our 70% confidence reflects near-unanimous analyst support, weighed against a spending cycle that has pushed free cash flow negative.
AWS Acceleration Sparks an 8% Weekly RallyShares traded near $263.66. They are up 8.15% over the past week, 2.88% over the past month and 14.23% year to date. The price sits 8.2% below the 52-week high of $287.20 and 34.5% above the low of $196.
Third-quarter revenue rose 12.1% to $201.94 billion, just missing the $202.20 billion estimate. GAAP EPS of $1.89 also missed the $1.96 estimate, although last year’s quarter included a $9.5 billion pre-tax gain on Amazon’s Anthropic stake. Operating income rose 61.2% to $28.08 billion, and the 13.9% operating margin was the highest in the company’s history.
Why Bulls See $375 Within ReachThe bull case reaches $375.91. Bedrock token volume grew nearly 17x year over year. Revenue commitments for Trainium and Graviton chips rose more than 20x.
Management expects advertising growth to return to the high teens in Q4, and grocery is growing about three times faster than the rest of the store. Amazon CEO Andy Jassy said, “We believe that AWS can grow north of 40% in each of 2027 and 2028 and be a trillion-dollar revenue business in the next five to 10 years.”
Amazon’s $220 Billion Capex Bill Is the Risk to WatchThe bear case sits at $280.24. Third-quarter capex rose 120% to $77.26 billion, and 2026 spending should reach about $220 billion. Trailing free cash flow is about -$42.4 billion. AI services carry lower margins than core AWS, and memory costs and tariffs add pressure.
All that spending flows to the power, cooling, and networking suppliers behind the data centers, the group we profiled in a free report on seven AI infrastructure names that aren’t chipmakers. Meanwhile, operating cash flow rose 19.4% to $42.42 billion, and AWS posted a 38.7% operating margin, which suggests the spending is already paying off.
How Amazon Compares to Microsoft and AlphabetAWS’s most direct cloud rival is Microsoft (NASDAQ:MSFT). Azure grew 48%, and commercial remaining performance obligations reached $677 billion. Microsoft trades at about 30x trailing earnings, compared with Amazon’s 36x. That premium is easier to accept given that AWS has sped up for six straight quarters.
Alphabet (NASDAQ:GOOGL) carries the same AI capex risk. Google Cloud grew 103%, but Alphabet’s quarterly free cash flow was -$9,065 million. Its 13x P/E is flattered by a $99 billion equity gain in Q2.
Company TTM P/E Latest Cloud Growth Amazon 36 39% Microsoft 30 48% Alphabet 13 103%All three companies are posting fast cloud growth while spending heavily on capex. Measured against them, our target looks reasonable rather than aggressive.
AWS Momentum Keeps Our $324.74 Target Intact24/7 Wall St. keeps its price target at $324.74, with a model rating of buy at 70% confidence. AWS acceleration is what tips the scale.
The thesis gets stronger if AWS growth crosses 40% and Q4 operating income lands near the top of the $28.5 billion to $33.5 billion guidance range. It weakens if capex keeps rising while AWS margins contract. The evidence tips toward the bulls.
These targets extend our base-case model and assume current growth trends hold.
Year Price Target from 24/7 Wall St. 2026 $263.38 2027 $324.74 2028 $368.15 2029 $413.41 2030 $472.89The projections rest on Amazon continuing to execute its current strategy. Faster-than-expected Trainium adoption could send results well above these figures, while a decline in AI spending could leave them well below.