• Companies risk missing growth opportunities by underestimating older consumers’ spending power, particularly in travel and restaurants.
• Americans over 50 generated $12.5 trillion in economic activity in 2024, roughly 43% of US GDP, according to AARP.
• The cohort’s contribution rose from $8.3 trillion in 2018; AARP projects $24 trillion by 2060.
• Boomers lead discretionary spending allocations for travel at 41% and restaurants at 36%, according to cited consumer research.
• Businesses should revise market sizing and capital allocation to treat older consumers as a primary growth segment rather than assume declining demand.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Phoenix3 Holdings published the original content used to generate this news brief on November 11, 2026, and is solely responsible for the information contained therein.