The Zhitong Finance App learned that the old store Gold (06181) fell by more than 4% in the afternoon. As of press release, it decreased by 4.52% to HK$295.8, with a turnover of HK$132 million.

According to the news, the sales performance of the Double Eleven gold category was active. According to data from the Tmall platform, the cumulative turnover of the gold category maintained double-digit growth during the Double 11 period. Among them, ancient gold and high-end product lines continued to grow at a high rate, brand store broadcast transactions simultaneously, and Tmall custom gold achieved three-digit year-on-year growth. The old gold online flagship store has launched a variety of full discount offers. Some old products can enjoy an additional 95% off.

According to the Nomura Research Report, the sales momentum of old gold stores continued to weaken in the third quarter. According to the bank's estimates, there was no substantial improvement from quarter to quarter, while revenue for the second quarter fell by about 30% from year to year; the bank believes that the negative wealth effects brought about by fluctuations in gold prices and A-share adjustments may weaken sales in the second half of the year. Komo said that recent trading performance challenges the original assumption that the company's high-end heritage gold positioning can increasingly isolate the impact of gold price fluctuations on demand and support valuations close to luxury goods.

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