On November 12, market supervisory authorities in the Yangtze River Delta region jointly announced typical cases of illegal advertisements. This includes the Shanghai Putuo District Market Supervision Bureau investigating and punishing the illegal advertisement case of Shanghai Zongzheng Food Co., Ltd. After investigation, in August 2026, Shanghai Zongzheng Food Co., Ltd. as the operator of the Kuaishou platform “Dove's Official Flagship Store”, designed, made, and published its own promotional video containing “Dove Chocolate Colorful Gift Box” and “I had a colorful Dove gift box with my boyfriend for a long time and didn't buy it for me. Today, I took advantage of my boyfriend not sharing Douyin with the ambiguous person, and delivered it for 2 hours. Very sweet”, etc., packaged the infidelity of treating feelings as a “sweet experience”, which was contrary to the wrong social view of marriage and was contrary to the good view of society fashion. In October 2026, the Market Supervision Bureau of Putuo District of Shanghai imposed an administrative fine of 800,000 yuan on the person concerned in accordance with the relevant provisions of the “Advertising Law of the People's Republic of China”.

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