According to the “China Smart Tablet Retail Market Monthly Tracking” report released by Lotu Technology, in the third quarter of 2026, the omni-channel sales volume of the Chinese consumer smart tablet market was 6.361 million units, a year-on-year decrease of 20.1%. The agency predicts sales volume for the year will be 25.82 million units, down 20.8% year on year. Among them, Apple's sales volume fell sharply by 45.2% year on year in a single quarter, and its market share fell 8.5 percentage points year on year to 19.1%, still ranking first in mainstream e-commerce sales during the quarter.

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