• Accor's business travel analysis with the Global Business Travel Association finds lodging value extends beyond negotiated rates.
• Travel programs need a broader approach centered on partnership, personalization and performance.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Accor SA published the original content used to generate this news brief on November 12, 2026, and is solely responsible for the information contained therein.