The Zhitong Finance App learned that according to data from the Passenger Link branch, the pickup truck market sold 61,000 vehicles in October 2026, up 22.1% year on year, down 9.2% from the previous month, and was at the high level of the same month in the past 5 years; sales volume in January-October was 583,000 units, up 19.4% year on year.
The pattern of the domestic market and export market is clearly differentiated. Domestic demand is generally stable. Exports are more than 2 times domestic sales, and the Chinese pickup truck has become the world's pickup truck. Great Wall Motors (601633.SH) continues to maintain its leading position as a strong pickup truck, with stable performance at home and abroad. Driven by continued year-on-year growth in exports, SAIC Chase, JAC (600418.SH), Zhengzhou Nissan, and Changan have performed well. In the domestic pickup truck retail market, Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, Radar Motors, Jiangxi Isuzu, etc. performed well, and the domestic “one super pickup truck” pattern continues to be maintained.
Pickup truck exports: Overseas markets have huge domestic market demand. Going overseas is the only choice for pickup truck companies. In October 2026, the country exported 47,000 pickups, up 85% year on year, up 24% month on month; from January to October 2026, the country exported 352,000 vehicles, up 49% year on year, and the share of industry exports continued to be high. Pickup truck exports accounted for 45% of total pickup truck sales in 2024, pickup truck exports reached 50% in 2025, cumulative pickup truck exports reached 60% in 2026, and pickup truck exports reached 64% in October 2026. China's autonomous pickup truck exports increased quite well.
New energy pickup trucks: In 2024, sales of new energy pickups were 21,000 units, up 170% year on year; in 2025, 73,000 new energy pickups, up 243%; in October 2026, up 45% year on year, down 7% month on month, and 80,000 new energy pickups in January-October 2026, up 34% year on year, forming a recent trend where new energy pickups are slightly weaker than the overall growth rate of fuel pickups.
With the development of electrification and passenger use, the overseas space in the pickup truck market will gradually increase. Among new energy pickup truck sales in October: Overseas sales of BYD pickups were 4,370 units, Geely Radar electric pickup trucks were 1,831 units, Changan Zengcheng pickup truck 916 units, Zhengzhou Nissan 817 units, and new energy vehicles from other pickup truck companies were also on a certain scale. With the launch of the domestic new energy pickup truck market and the gradual cultivation of the market, it is expected that Chinese pickups will develop faster in the future to meet domestic and foreign demand.
