Common use cases for factor ETFs are to enhance return outcomes and to manage risk. Some examples of these use cases can be summarized as:
There are scenarios where equal weighting the constituents of a common index, like the S&P 500, will deliver differentiated risk and return outcomes. By equally weighting each of the constituents of the S&P 500 index, investors will achieve an overweight to the value factor and an overweight to the size factor whereas ordinarily through the original index they would be achieving a growth factor exposure. Thinking about the way you gain exposure to certain markets can deliver enhanced return outcomes and mitigate risks.
Where investors expect high volatility and potential drawdowns in broad markets, they can consider allocating to low volatility factor ETFs. These ETFs can deliver similar broad market returns but protect on the downside by only allocating to low volatility securities within that market and applying heavier weights to the lowest volatility securities.
When implementing factor ETF strategies, ensure you understand how that ETF has been constructed. For example, value and growth are inversely correlated factors, which means when value increases in price then growth will fall and vice versa. Certain ETFs might be value ETFs but will give significant overlaps (in some cases, up to a 29% overlap) in securities with growth ETFs. Certain ETF issuers will take a “pure” approach to construct their ETFs to ensure their value ETF does not have any overlap with their growth ETF and deliver a more pure single factor exposure.

For Illustrative Purposes Only
Source: Bloomberg as of 12/31/2022. The S&P 500 Value & Growth Indexes were launched on May 30,1992. The S&P 500 Pure Value & Pure Growth Indexes were launched on December 16, 2005.
Investors may want to buy factor ETFs for the following reasons.
While the rewards are enticing, investors should be aware of the risks as well.
Concentrated risks. Buying ETFs in a specific factor does not mean building a diversified portfolio. When a particular factor does not perform well, the factor ETF is at risk. Investors could diversify by investing in ETFs across different, complementary factors.