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Sally Beauty (SBH): Evaluating Valuation After a Strong Earnings Surprise and Renewed Investor Attention

Simply Wall St·12/04/2025 10:14:12
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Sally Beauty Holdings (SBH) just posted a Q4 earnings surprise, with both adjusted EPS and revenue topping forecasts. This has put the stock back on investors’ radar as they weigh growth against recent insider selling.

See our latest analysis for Sally Beauty Holdings.

The earnings beat comes after a choppy stretch, with the share price at $15.39 giving a roughly 44 percent year to date share price return and a solid three year total shareholder return, suggesting momentum is still building despite recent insider selling.

If this kind of turnaround story has your attention, it could be worth scanning fast growing stocks with high insider ownership to see what other fast moving, founder backed names are starting to gain momentum.

With earnings surprising to the upside and the shares still trading at a steep intrinsic discount, is Sally Beauty quietly undervalued, or is the market already starting to price in the next leg of its growth story?

Most Popular Narrative Narrative: 5.3% Undervalued

With the narrative fair value at $16.25 versus the $15.39 last close, the story leans modestly positive and leans heavily on operational execution.

Continued investment in exclusive and proprietary brands (e.g., Ion, Bondbar, Strawberry Leopard), combined with trend-driven innovation in popular categories like hair color and nails, is bolstering higher margin sales and supports gross margin expansion and long-term profitability.

Read the complete narrative.

Want to see what kind of slow burn revenue growth, margin lift, and future earnings multiple this story is built on? The full narrative shows the math behind that confidence, and how a relatively low implied valuation today could still stack up against a much richer retail peer group tomorrow.

Result: Fair Value of $16.25 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, persistent consumer frugality and Sally Beauty’s slower digital adoption could cap revenue growth and margins, which may force investors to reassess this upbeat narrative.

Find out about the key risks to this Sally Beauty Holdings narrative.

Build Your Own Sally Beauty Holdings Narrative

If you see the story differently, or would rather dig into the numbers yourself, you can build a custom view in just minutes with Do it your way.

A great starting point for your Sally Beauty Holdings research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.