-+ 0.00%
-+ 0.00%
-+ 0.00%

What Tuya (TUYA)'s Aura Pet Robot Unveil Means For Shareholders

Simply Wall St·01/12/2026 19:23:01
Listen to the news
  • At CES 2026, Tuya Smart unveiled Aura, an AI-powered pet companion robot that blends emotional state monitoring, interactive play, and home exploration, while also deepening its ecosystem reach into pet-centric services and broader home robotics.
  • This launch, alongside Tuya’s recently announced Robopoet partnership for always-connected AI companions, underscores the company’s push toward “Physical AI” that extends its IoT platform into emotionally aware, mobile hardware experiences.
  • Next, we’ll examine how Aura’s AI pet companionship and broader home-service ambitions could influence Tuya’s existing investment narrative.

The latest GPUs need a type of rare earth metal called Terbium and there are only 39 companies in the world exploring or producing it. Find the list for free.

Tuya Investment Narrative Recap

To own Tuya, you need to believe its AIoT platform can keep deepening engagement across more devices and services while maintaining improving profitability. Aura and the Robopoet partnership both reinforce the “Physical AI” story, but on their own they do not obviously change the near term focus on sustaining margin improvement and managing competitive and geopolitical pressures.

The recent share repurchase authorization of up to 60,972,194 shares, or 10% of issued capital, is the announcement I see as most relevant in this context, because it sits alongside Tuya’s AI expansion and may influence how investors weigh earnings quality, capital allocation, and the balance between growth investments and shareholder returns.

Yet while Aura broadens Tuya’s AI footprint, investors should also be aware of the risk that intensifying AIoT competition could...

Read the full narrative on Tuya (it's free!)

Tuya's narrative projects $442.7 million revenue and $76.0 million earnings by 2028. This requires 11.6% yearly revenue growth and a $47.0 million earnings increase from $29.0 million today.

Uncover how Tuya's forecasts yield a $3.32 fair value, a 51% upside to its current price.

Exploring Other Perspectives

TUYA 1-Year Stock Price Chart
TUYA 1-Year Stock Price Chart

Thirteen members of the Simply Wall St Community currently see Tuya’s fair value anywhere between US$2.11 and US$8.09, reflecting very different expectations. Against that wide range, Tuya’s push into higher margin AI driven services and devices raises important questions about how sustainable its recent profitability and revenue mix will prove to be over time, so it is worth comparing several of these viewpoints before forming your own view.

Explore 13 other fair value estimates on Tuya - why the stock might be worth just $2.11!

Build Your Own Tuya Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

  • A great starting point for your Tuya research is our analysis highlighting 4 key rewards and 1 important warning sign that could impact your investment decision.
  • Our free Tuya research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Tuya's overall financial health at a glance.

Want Some Alternatives?

Every day counts. These free picks are already gaining attention. See them before the crowd does:

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.