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How Investors Are Reacting To Brightstar Lottery (BRSL) Winning Wisconsin OMNIA Lottery Tech Contract

Simply Wall St·01/29/2026 06:27:20
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  • Brightstar Lottery PLC recently announced that its subsidiary, Brightstar Global Solutions Corporation, signed an eight-year contract, with multiple extension options, to deploy its OMNIA integrated lottery solution and new retail and mobile technology for the Wisconsin Lottery.
  • This win underscores Brightstar’s role as a core technology provider to U.S. lotteries, extending its footprint in both retail and digital lottery infrastructure.
  • Next, we’ll explore how this long-term Wisconsin OMNIA contract shapes Brightstar Lottery’s investment narrative, particularly around recurring technology revenues.

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What Is Brightstar Lottery's Investment Narrative?

To own Brightstar Lottery, you have to believe in the durability of its lottery infrastructure franchise and its ability to turn improving, but still loss-making, operations into sustainable profits. The Wisconsin OMNIA win fits that thesis neatly: it reinforces Brightstar’s position as a core systems provider and adds a long-term, contract-backed stream that could support recurring technology revenue, even if the immediate financial impact is modest relative to roughly US$2.49 billion in annual revenue. Near term, the key catalysts still sit around execution on large platform rollouts, stabilizing profitability and the market’s confidence in dividend and buyback support after a weak share price run. The main risks now feel more execution-heavy than demand-driven, with concentration in a finite pool of large lottery contracts still front of mind.

However, concentration in a few big lottery customers is an important risk investors should watch. Brightstar Lottery's share price has been on the slide but might be up to 43% below fair value. Find out if it's a bargain.

Exploring Other Perspectives

BRSL 1-Year Stock Price Chart
BRSL 1-Year Stock Price Chart
Two Simply Wall St Community fair value views span roughly US$9.78 to US$20.17 per share, underscoring how differently investors can size Brightstar’s potential. Set that against contract concentration risk and execution pressure, and it is worth weighing several perspectives before deciding how much of the story you want to own.

Explore 2 other fair value estimates on Brightstar Lottery - why the stock might be worth 30% less than the current price!

Build Your Own Brightstar Lottery Narrative

Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.