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Is OUTFRONT Media (OUT) Using Formula E Miami To Redefine Its Sports Advertising Edge?

Simply Wall St·02/05/2026 14:40:27
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  • OUTFRONT Media announce that it has been named the Official Out-of-Home Advertising Partner of the 2026 ABB FIA Formula E Miami E-Prix and Associate Partner of Change. Accelerated., gaining Formula E IP rights to run branded campaigns and fan activations across Miami and South Florida during and around race weekend.
  • This agreement extends OUTFRONT’s growing presence around major sports and cultural events while highlighting its sustainability efforts, from LED conversions to transit-focused media.
  • With shares up over the past week, we’ll explore how this Formula E partnership shapes OUTFRONT Media’s investment narrative around high-impact sports advertising.

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What Is OUTFRONT Media's Investment Narrative?

To own OUTFRONT Media, you need to be comfortable with a specialized REIT that pairs modest revenue growth with expectations of much faster earnings improvement and a still-evolving capital return story. The investment case leans on the company’s established profitability, high-quality earnings and seasoned leadership, against a backdrop of a relatively rich earnings multiple and interest costs that are not yet comfortably covered by profits. Recent price strength and a share price sitting above consensus targets suggest that shorter term upside may already reflect optimism around earnings recovery and dividend payments. Against that context, the new Formula E Miami partnership looks more like a brand and relationship win than a material near term financial catalyst, though it does reinforce OUTFRONT’s push into high-impact sports and experiential advertising, which could matter over time if replicated at scale.

However, one area investors should be watching closely is the pressure from interest costs. OUTFRONT Media's shares have been on the rise but are still potentially undervalued by 37%. Find out what it's worth.

Exploring Other Perspectives

OUT 1-Year Stock Price Chart
OUT 1-Year Stock Price Chart
Three Simply Wall St Community fair values for OUTFRONT span roughly US$24 to just under US$41, underlining how differently individual investors view its prospects. Set that wide range against the recent share price strength and questions over earnings coverage of interest, and you can see why it pays to weigh several viewpoints before forming your own.

Explore 3 other fair value estimates on OUTFRONT Media - why the stock might be worth 7% less than the current price!

Build Your Own OUTFRONT Media Narrative

Disagree with this assessment? Create your own narrative in under 3 minutes - extraordinary investment returns rarely come from following the herd.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.