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Is PPG’s New STEELGUARD 652 Coating Deepening Its Higher-Value Portfolio Strategy (PPG)?

Simply Wall St·02/16/2026 12:19:52
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  • In early February 2026, PPG Industries launched PPG STEELGUARD 652, a water-based intumescent coating in North America that provides up to two hours of UL 263-certified fire protection for interior structural steel while supporting lower VOC, more sustainable construction practices.
  • This product extends PPG’s higher-value, technology-focused coatings portfolio by combining long-duration fire protection, on-site application efficiency, and architectural-grade aesthetics for complex building projects.
  • Next, we’ll examine how this fire protection innovation fits into PPG’s broader investment narrative, particularly its push into higher-value coatings.

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PPG Industries Investment Narrative Recap

To own PPG Industries, you need to be comfortable with a coatings business that leans on innovation, cost discipline and a broad end market mix rather than rapid expansion. The STEELGUARD 652 launch reinforces PPG’s push into higher value, technology rich protective coatings, but it does not materially change the key near term swing factors, such as foreign exchange headwinds and sensitivity to industrial and construction project timing.

The most relevant recent update here is PPG’s Q4 2025 result, where management highlighted solid operating performance, cost savings of US$75,000,000 and guidance for mid single digit adjusted EPS growth in 2026. New products like STEELGUARD 652 sit alongside that story as examples of how PPG is trying to support margins and mix quality, while still contending with risks such as softer automotive production or pricing pressure in certain Industrial Coatings contracts.

Yet even with these higher value launches, investors should still pay attention to how index based pricing in Industrial Coatings could...

Read the full narrative on PPG Industries (it's free!)

PPG Industries' narrative projects $16.9 billion revenue and $2.0 billion earnings by 2028.

Uncover how PPG Industries' forecasts yield a $123.75 fair value, a 6% downside to its current price.

Exploring Other Perspectives

PPG 1-Year Stock Price Chart
PPG 1-Year Stock Price Chart

Three members of the Simply Wall St Community currently value PPG between US$123.75 and about US$159.61 per share, underscoring how far apart individual views can be. When you weigh those opinions against PPG’s focus on innovation led, higher value coatings like STEELGUARD 652, it is worth considering how much of that catalyst is already reflected in the price and exploring several alternative viewpoints before deciding what it means for you.

Explore 3 other fair value estimates on PPG Industries - why the stock might be worth 6% less than the current price!

Build Your Own PPG Industries Narrative

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.