
A Discounted Cash Flow, or DCF, model takes estimates of a company’s future cash flows and discounts them back to today to arrive at an implied value per share. It is essentially asking what all those future cash flows are worth in today’s dollars.
For Dana, the model used is a 2 Stage Free Cash Flow to Equity approach based on cash flow projections. The latest twelve month Free Cash Flow is US$199.2 million. Analyst estimates and subsequent extrapolations suggest Free Cash Flow reaching US$441.7 million by 2030, with intermediate projections between 2026 and 2035 discounted back to today.
Adding those discounted cash flows together, Simply Wall St’s DCF model arrives at an estimated intrinsic value of US$51.78 per share. Compared with the recent share price of US$34.21, this implies the stock is trading at a 33.9% discount to that DCF estimate. This indicates that, on this model, the shares are undervalued.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Dana is undervalued by 33.9%. Track this in your watchlist or portfolio, or discover 49 more high quality undervalued stocks.
For companies where earnings can be volatile, the P/S ratio is often a useful way to cross check value because it compares the share price with the revenue the business generates, rather than profit, which can swing around more.
What counts as a “normal” or “fair” P/S ratio usually reflects how quickly investors expect sales to grow and how much risk they see in those sales. Higher growth and lower perceived risk can justify a higher multiple, while slower growth or higher risk usually lead to a lower one.
Dana currently trades on a P/S ratio of 0.50x. The Auto Components industry average is 0.79x, and the peer group used in this analysis sits at 1.12x, so the stock is below both of those simple benchmarks.
Simply Wall St’s “Fair Ratio” for Dana is 0.38x. This is a proprietary estimate of what the P/S ratio could be given factors such as the company’s growth profile, industry, profit margins, market cap and specific risks. Because it blends these inputs together, it can be more tailored than just lining the stock up against an industry or peer average.
Compared with this Fair Ratio of 0.38x, Dana’s actual 0.50x P/S suggests the shares are slightly overvalued on this method.
Result: OVERVALUED
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Earlier we mentioned that there is an even better way to understand valuation. Let us introduce Narratives, which are simply your story about Dana’s business, linked to a clear financial forecast and a fair value that you can compare with the current price on Simply Wall St’s Community page. On this page, millions of investors share views. One investor might build a Narrative that focuses on buybacks, margin expansion to 4.37%, a future P/E of 12.98x and a fair value close to US$37.43. A more cautious investor might lean toward the lower analyst price target of US$18.00 with softer assumptions. As new news, earnings or guidance arrive, these Narratives automatically refresh so you can see in real time whether your fair value still supports holding, adding or trimming your position.
Do you think there's more to the story for Dana? Head over to our Community to see what others are saying!
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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