Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-powered marketing technology, announced today that a national industrial supplier has selected HawkSearch to power its on-site search experience.

The national industrial supplier's large, specification-driven catalog of metal and specialty materials serves customers with highly specific requirements for material type, size, and application. To better support this complex buying journey, they needed a search provider that delivered clearer guidance, more intuitive product discovery and stronger search relevance throughout the purchasing process.

Before HawkSearch, the organization's existing search solution struggled to guide customers through a broad catalog and support complex product attributes. HawkSearch's Unified Search, combining keyword and AI-powered capabilities, will help the supplier improve conversion rates, reduce friction for specification-driven searches, and increase average order value by enabling customers to find the right products faster and with greater confidence.

Disclaimer:This article represents the opinion of the author only. It does not represent the opinion of Webull, nor should it be viewed as an indication that Webull either agrees with or confirms the truthfulness or accuracy of the information. It should not be considered as investment advice from Webull or anyone else, nor should it be used as the basis of any investment decision.