Amaze Holdings, Inc. (NYSE:AMZE) ("Amaze"), a global leader in creator-powered commerce, today announced a strategic collaboration with LA Times Studios, LLC, a Los Angeles Times Media Group (LATMG) company, to launch Food Channel LA — a creator-led commerce platform designed to bring live shopping, creator programming, and direct-to-consumer product experiences into one scalable ecosystem.
Food Channel LA marks LA Times Studios' expansion into social commerce, establishing a fully integrated, transaction-enabled platform powered by Amaze's commerce infrastructure and launched through Amaze's operating studio model with Contend serving as Amaze's first operating studio partner.
The platform brings together:
- Amaze's end-to-end commerce engine, logistics, and creator monetization tools
- LA Times Studios' brand authority, facilities, and national audience reach
- Contend's operating team focused on scalable creator formats and monetization
Food Channel LA will operate as a live, commerce-enabled creator platform. Programming will include:
- Creator-led cooking shows
- Live shopping events and product drops
- Commerce-enabled brand integrations
- On-site activations and ticketed experiences
- Recurring formats designed for national syndication and scale
Content will be distributed across Food Channel properties, LA Times Studios' website and social channels, and participating creator channels — leveraging the collective reach of creators alongside trusted media brands.
Food Channel LA is built on Amaze's infrastructure, enabling direct product sales, inventory management, fulfillment, and real-time revenue participation for creators and partners. In line with the Company's shift toward scalable media-commerce monetization, the platform is expected to drive higher margin transaction revenues.