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To own Zebra Technologies, you need to believe its role in automating workflows across retail, logistics, manufacturing and healthcare will stay essential, despite uneven financial momentum and rising competition. The key near term catalyst is whether automation demand and recent acquisitions translate into improving profitability, while a major risk is that hardware dependence and tariff exposure keep pressuring margins. Zebra’s removal from the FTSE All World Index may affect trading in the short term, but it does not alter this core thesis in a material way.
The most relevant recent announcement is Zebra’s Q4 2025 and full year 2025 earnings, which showed higher revenue but lower net income and margin compression. Against the backdrop of index exclusion, these results sharpen the focus on whether management can convert automation and IoT demand into healthier earnings, while also justifying significant capital allocation decisions such as the up to US$1,000 million buyback authorization and ongoing R&D and acquisition spending.
But while index removal may look like a technical issue, investors should be aware of how it intersects with tariff risk and margin pressure...
Read the full narrative on Zebra Technologies (it's free!)
Zebra Technologies' narrative projects $6.2 billion revenue and $855.4 million earnings by 2028. This requires 6.0% yearly revenue growth and a roughly $307 million earnings increase from $548.0 million today.
Uncover how Zebra Technologies' forecasts yield a $336.38 fair value, a 66% upside to its current price.
Compared with the baseline view, the most bearish analysts were already cautious, assuming revenue would reach about US$6.6 billion and earnings US$656.5 million by 2029, so Zebra’s index exit could prompt you to reassess whether their more pessimistic stance on tariffs and competition might prove closer to reality or whether the long term automation story still feels intact for you.
Explore 4 other fair value estimates on Zebra Technologies - why the stock might be worth over 2x more than the current price!
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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