- In early April 2026, On Holding announced that co-founders David Allemann and Caspar Coppetti will return as co-CEOs on May 1, 2026, with current CEO Martin Hoffmann stepping down and remaining as an advisor until March 2027.
- The leadership reshuffle comes as analysts highlight the company’s product innovation, global expansion and apparel push as key supports for its earnings and revenue outlook.
- Now we’ll examine how the co-founders’ return to the CEO role shapes On Holding’s investment narrative and growth ambitions.
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On Holding Investment Narrative Recap
To own On Holding, you need to believe its premium brand, product innovation, and global expansion can support further revenue and earnings growth despite recent share price weakness and high valuation multiples. The co-founders’ return as co-CEOs does not materially change the near term catalyst, which remains execution on direct to consumer and international growth, nor the key risk around sustaining premium pricing and heavy investment without eroding margins.
The most relevant recent update is the March 25 leadership overhaul, which placed the founders back in day to day control and promoted Scott Maguire to President & COO. This concentrates responsibility for scaling LightSpray, new product franchises, and global store expansion in a tight senior team, which could help or hinder delivery on growth targets at a time when investors are focused on earnings quality and margin resilience.
Yet beneath the growth story, there is a real risk that rising prices and heavy expansion spending could start to test brand loyalty and margins...
Read the full narrative on On Holding (it's free!)
On Holding's narrative projects CHF5.2 billion revenue and CHF624.8 million earnings by 2029.
Uncover how On Holding's forecasts yield a $56.19 fair value, a 67% upside to its current price.
Exploring Other Perspectives
Before this CEO change, the most bearish analysts were already cautious, assuming revenue of about CHF5.4 billion and earnings near CHF723 million by 2029, so their more pessimistic view on On’s ability to sustain premium growth and apparel expansion may shift again as this new leadership structure is tested.
Explore 17 other fair value estimates on On Holding - why the stock might be worth just $40.40!
Form Your Own Verdict
Don't just follow the ticker - dig into the data and build a conviction that's truly your own.
- A great starting point for your On Holding research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.
- Our free On Holding research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate On Holding's overall financial health at a glance.
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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